Zelda Anthony is IBM’s Head of Blockchain, ASEAN, based in Singapore.

She is responsible for developing IBM’s blockchain business in the ASEAN region including understanding the key blockchain trends and opportunities and how they can benefit IBM’s customers across all industries, developing IBM’s blockchain strategy for the region and building an ecosystem with partners and Fintechs.

Prior to the Blockchain leadership role, Zelda was Head of Payments for APAC at IBM and prior to that she spent 7 years at SWIFT where she held roles including, Head of Compliance products APAC, Head of ASEAN, Head of New Customers APAC and Head of Oceania.