Atirak Mehra

Atirak is a senior business executive with over eighteen years of professional experience working internationally in India, China & Indonesia. He has held various positions of Supply Chain function – planning, forecasting, distribution & warehousing operation, in Retail, Telecom (Direct to Home) & Manufacturing Sectors

Atirak has been with PT. MAA (MAP group) in Indonesia since Jan ’15 and is currently responsible for end to end supply chain for the subsidiary. He has been instrumental in streamlining physical flow of merchandise through all elements of Supply Chain at MAA

Atirak is a Post-graduate in International Trade from SIMS, one of the top management institutes in India. Atirak also attended a Leadership Program from IIM, Ahmedabad, India

The journey to profitability in Retail Chains : from Red to Green

Given the huge variety of competition in every retail format, the customer is always the ultimate king. First driving the footfalls, and then converting them to consumer buying remains a perpetual challenge. Differentiation, segmentation, service edge, correct pricing, correct format and product mix, inventory pressures, marketing and controlling operating expenses , while eyeing for organic and inorganic growth – achieving the right balance determines whether the business truns to red or goes on the green path of profitability and stability